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Digital product studio

From problemto product.

7rayfi combines software engineering, data and real business understanding to build the platforms, dashboards and tools that companies run on.

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Software · Data · ProductScrollRabat, Morocco — --:--
01Our position

Technology is only valuable when it solves a real business problem.

(How we see it)

Most software doesn’t fail because of code. It fails because the problem was never clearly understood, the process never mapped, the data never trusted.

7rayfi exists to close that gap. We start with how your business actually works — then design and engineer the product that fits it.

Business understandingDataEngineeringProducts that fit.
02What we do

Five disciplines. One team that connects them.

  1. We design and build scalable web applications, SaaS platforms and custom business software — typed, tested and made to be maintained.

    • Web applications
    • SaaS platforms
    • Custom software
    • Full-stack
    • Scalable architecture

  2. We turn operational data into dashboards, KPI systems and decision-support tools that people actually open on Monday morning.

    • Power BI
    • KPI systems
    • Data modeling
    • Reporting
    • Forecasting

  3. We translate business requirements into structured, buildable solutions — process maps, user flows, data models and a clear scope.

    • Requirements
    • Process mapping
    • User flows
    • Scoping
    • Data analysis

  4. We digitize the processes that still live in spreadsheets, paper and inboxes, and replace them with tools that make organizations run better.

    • Process digitization
    • Workflow automation
    • Internal platforms
    • Operational tools

  5. From concept and prototype to a production-ready product: strategy, MVP scope, UX/UI and the engineering to ship it.

    • Product strategy
    • MVP
    • Prototyping
    • UX/UI
    • Product engineering
03The 7rayfi approach

From a conversation to a product in production.

Step 01

Discover

Understand the business.

We start in your operations, not in a code editor. Conversations, process walk-throughs and a look at your data — until we can explain the problem back to you.

  • Problem statement
  • Process map
  • Data audit
  1. 01Discover
  2. 02Define
  3. 03Design
  4. 04Build
  5. 05Launch
03The 7rayfi approach

From a conversation to a product in production.

  1. 01

    Discover

    Understand the business.

    We start in your operations, not in a code editor. Conversations, process walk-throughs and a look at your data — until we can explain the problem back to you.

    • Problem statement
    • Process map
    • Data audit
  2. 02

    Define

    Structure the problem.

    Findings become a scope: requirements, user flows, a data model and a clear definition of what done looks like.

    • Requirements
    • User flows
    • Data model
  3. 03

    Design

    Create the experience.

    Interfaces designed around real workflows — prototyped and put in front of users before production code is written.

    • Prototype
    • UI system
    • Validation
  4. 04

    Build

    Engineer the product.

    Typed, tested, documented. Short iterations, with a working build you can use at every step instead of a big reveal at the end.

    • Working software
    • CI/CD
    • Documentation
  5. 05

    Launch

    Deploy and iterate.

    We ship to production, watch how the product is really used, and keep improving the parts that matter.

    • Deployment
    • Monitoring
    • Iteration
04Selected work

Products built for real operations — clinics, shops, kitchens, fleets and cities.

05About 7rayfi

We speak both business and technology.

We don’t just write code. We understand the operations, the numbers and the people behind a product — and we connect that understanding directly to the engineering.

Business

  • Operations
  • Procurement
  • Supply chains
  • Business processes
  • KPIs
  • IT operations
  • User needs
  • Product strategy
01Business
02Data
03Technology
04Product

Engineering

  • Architecture
  • Data models
  • APIs
  • Interfaces
  • Automation
  • Dashboards
  • Deployment
  • Iteration

(The name)

حرايفي — ḥrayfi is Darija for craftsman.

Someone who masters a trade and takes pride in the finish. It’s the standard we hold our software to.

(The background)

Our roots are in operations, procurement, supply chains, IT service management and business intelligence. We’ve sat on the business side of the table — so we build software that respects how work really gets done.

(The studio)

Small by design. You work directly with the people who analyse, design and build your product — in English, French, Arabic or German.

06Technology

A stack is a system, not a list of logos.

L1 Interface

L2 Application

L3 Data

L4 Intelligence

L5 Delivery

Select a node

Interfaces, services, data and intelligence — chosen to work together, from the database to the dashboard.

07Why 7rayfi

Small team. Serious engineering. No theatre.

  1. 01

    Business-first thinking

    We understand the problem before we build the solution. Code is the last step, not the first.

  2. 02

    Product mindset

    We build products, not ticket lists. Every feature has to earn its place.

  3. 03

    Data-driven decisions

    We turn operational data into intelligence you can act on — in the product and around it.

  4. 04

    Lean execution

    Fast iterations, small surface area, no complexity that doesn't pay for itself.

  5. 05

    Long-term thinking

    Architectures and codebases designed to evolve with the business, not be rewritten in a year.

Contact

Have an ideaworth building?Let’s build it.

Start a conversation
Studio
Rabat, Morocco